Turn Qualified Demand
Into Predictable Deal Flow
System-driven pipeline development that replaces founder-led chaos with AI-powered growth infrastructure. Own your pipeline. Close more deals.
The Problem & The Fix
Most franchise brands don't have a lead problem — they have a system problem.
57% of franchise brands never exceed 50 units. Not because demand isn't there — because they're relying on fragmented channels, founder-led sales, and no repeatable path from inquiry to signed agreement. HexGrowth replaces that chaos with one unified growth system.
Own Your Pipeline
Replace dependency on brokers and third-party channels. Your candidate pipeline becomes a proprietary asset you control.
Remove Founder Bottlenecks
Growth is no longer dependent on you being in every room. The system qualifies and nurtures - you show up to close.
Increase Conversion Quality
Focus on qualified candidates, not raw volume. Every prospect your team speaks to has already been filtered, scored, and warmed.
Forecast With Confidence
Real-time pipeline visibility replaces guesswork. Know exactly where every candidate is and what it takes to close the next deal.
The HexGrowth System
Four interconnected components that identify, engage, and convert high-intent franchise candidates at scale.
Predictive Acquisition
AI-powered targeting attracts high-intent buyers through your owned channels
Automated Qualification
Filter, score & nurture candidates before your team ever gets on a call.
Structured Sales Engine
A repeatable playbook from first touch to signed agreement.
Pipeline Forecasting
Full visibility into conversion data so growth is predictable, not accidental.
Team Track Record
The expertise behind HexGrowth — real-world results our founders produced before building this system.
Unit sales growth in the NE Region (2022-2025)
4-state region: New York, New Jersey, Connecticut & Rhode Island
New units sold in 2025 — up from 1 unit in 2022
#1 regional sales team 2024 & 2025
Before founding HexGrowth, our team led franchise development for Hammer & Nails Grooming for Guys across the Northeast. These are the real-world results our founders produced — the same methodology, instincts, and operational knowledge that now power every HexGrowth engagement.
The Service Menu
We assess your infrastructure and goals, then recommend the right combination of services — nothing more, nothing less. Every HexGrowth engagement is scoped around what you actually need.
Email Campaigns
Targeted outbound and nurture sequences that keep your brand in front of high-intent candidates.
Paid Advertising
Meta, LinkedIn, and Google campaigns built to attract franchise buyers — not general consumers.
AI SDR
An AI sales development rep handling first-touch outreach, follow-up, and qualification.
Voice AI
Automated voice follow-up that qualifies candidates immediately after inquiry when intent is highest.
AI Receptionist
Always-on inbound handling that captures, qualifies, and routes every inquiry.
Automated Nurture
Multi-touch sequences that educate and warm candidates throughout the 90-day decision cycle.
Pipeline Visibility
Real-time dashboards showing where every candidate stands and what converts.
Custom Integrations
Systems that fit into your CRM, FranConnect, or existing enterprise tech stack.
Need something not on this list?
The AI landscape moves fast — so do we. Beyond these core services, we have access to a broader toolkit: chatbots, scheduling automation, CRM workflows, content systems, and more. If your brand has a specific need, chances are we can build it.
Meet The Team
Operational leaders with real franchise development experience. Monica and Don have lived every stage of franchise development — from corporate sales to operating units to leading regional teams.
Monica Hernandez
Co-Founder & Partner
•Head of Franchise Sales, NE Region — Hammer & Nails
•Highest producing sales executive, Hammer & Nails: 2025
•Corporate Franchise Sales, FIT House of Brands (F45 Training, FS8 Pilates & VAURA Pilates)
"We're not outsiders selling AI to franchising. We ARE franchising — and that changes everything about how we build these systems."
Don Yurick
Co-Founder & Partner
•Head of Franchising, NE Region — Hammer & Nails
•Hammer & Nails Franchisee, Westport CT — #1 regional operator by volume
"Most brands think they have a lead problem. They don't — they have a system problem. We build the growth systems that turn qualified demand into predictable deal flow."
How It Works
From zero to pipeline
in four weeks.
Discovery & Franchise ICP
We audit your current franchise development process, define your ideal candidate profile, and map the competitive franchise landscape to identify the highest-ROI prospecting segments.
AI Agent Deployment
We build, train, and deploy your custom AI outbound agent and AI SDR. Messaging, sequences, and qualification criteria are tailored to attract franchise-qualified candidates in your target markets.
Pipeline Activation
Your AI engine goes live. Qualified franchise leads begin flowing into your CRM, the AI SDR books discovery calls, and your development team focuses on awarding new locations.
Optimization & Scale
Our AI sales analyzer reviews every franchise discovery call, identifies coaching opportunities, and continuously improves conversion rates as your brand expands into new territories.
Our Guarantee
Results, or we
work for free.
We guarantee 2X ROI within 12 months. If we don't hit that target, we keep working at no additional cost until we deliver. Your franchise growth is our only measure of success.